Time to get all mushy: Our readers and subscribers are the absolute best.
To show our appreciation this Valentine’s Day, we wanted to send you each a dozen red roses and a lobster dinner — but, according to our finance department, that would put us out of business. So, instead, we had our amazing designers create a bunch of super-fun GIFs to put on your site or in your emails.
Check them out below, download your favorites, and then pass on the love to your own readers and subscribers.
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Download Your GIFs
Step 1: Find the animated GIF below that you want to use in your email.
Step 2: Save it to your computer by either right clicking the image and selecting “Save Image,” or by dragging the image to your desktop.
Step 3: Upload the image into your email template.
… And that’s it!
1. Falling Hearts
2. Love Ya
3. Happy Valentine’s Day/Heart Day
4. Cutest Valentines
6. Love Fireworks
7. Full of Love
8. Heart so Full
9. Pop Hearts
10. Be True
Want to show your love for your customers the other 364 days of the year? Here are some clever ways to deliver awesome experiences.
1. Send personalized notes.
Have you ever received a tweet from your favorite company? Or a lightning-fast response from tech support when you’re having an issue? It feels good to be acknowledged, doesn’t it?
Do the same for your customers and send a bunch of individualized emails. You can say “thank you for your business” to a new or interesting customer. You can send a quick note of thanks to your subscribers who gave your product, service, or program great reviews. Or maybe you can send followup emails to the ones who didn’t gave you good reviews — and ask what you can do better.
Include your contact info and tell them to get in touch with you if they ever have any questions.
2. Deliver seasonal content.
Get creative and think outside the traditional holiday seasons. For example, if you’re a coffee shop owner, you could send your subscribers a special coupon that they can use for a pick-me-up during tax season.
3. Reward your customers.
First-time customers could use a push to buy again and return customers deserve to be recognized. Give them a little something — like free shipping on their next order, a free consultation, or a downloadable resource that can help them make a buying decision.
4. Turn your 404 page into an opportunity.
A 404 doesn’t have to be a dead end. Instead, use it as a chance to delight.
One quick example: If you stumble upon a 404 page on the site Flooring Supplies — the UK’s largest online flooring company — it says “Floor…Oh … Floor!” Here are some more awesome 404 ideas.
5. Respond to questions and comments.
Join in on your customers’ conversation. Forums, Twitter chats, and your own social profiles are great places to start. When someone gives you a digital shoutout, respond! It’s a fantastic way to retain customers and maintain stellar customer service.
If a customer has an issue, give them your undivided attention. By simply listening and working with them to solve it, you can turn a negative situation into a position one. Check out these ideas for turning customers into raving fans.
Have more ideas for delighting your customers? Tell us in the comments!