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15 PPC pro tips for writing text ads

While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — and we all know how important first impressions are!

Additionally, you need your ad to accomplish certain things. You want to grab attention, communicate your message clearly and get qualified prospects to click — all while staying within character count limits and other restrictions.

So, how do you write a great text ad? Here are 15 tips for getting it done right.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Pauline Jakober is CEO of Group Twenty Seven, a boutique online advertising agency specializing in the Google AdWords and Bing Ads networks. As a Google AdWords Certified Partner, Jakober and her team practice cutting edge paid search strategy and management for clients across many industries.

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