Tuesday , May 22 2018
Home / Affiliate Marketing / 4 things SEO professionals should do consistently

4 things SEO professionals should do consistently

SEO professionals

As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. This would go a long way in further improving an already amazing industry, helping us to build greater trust while better serving our clients.

Never intentionally put clients at risk

Marketing requires us to constantly evaluate risk vs. reward, and that’s especially true when it comes to search engine optimization because algorithms are constantly changing. Some of the tactics that would have been acceptable just a few years ago could get a website penalized today.

But it goes beyond algorithms changing.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Jeremy Knauff is the founder of Spartan Media, a digital marketing agency in Tampa, Florida. He’s also a proud father, husband, and US Marine Corps veteran. After 18 years in the digital marketing industry, he’s learned a thing or two, and today, while still serving his clients, he’s working to share his knowledge with the industry to help even more people.

Let’s block ads! (Why?)

Marketing Land – Internet Marketing News, Strategies & Tips

Check Also

Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews

Here’s our recap of what happened in online marketing today, as reported on Marketing Land ...

Leave a Reply

Your email address will not be published. Required fields are marked *