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Branch buys TUNE’s attribution platform

Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing.

This week, Branch announced it is acquiring TUNE’s Attribution Analytics platform and team. With Branch getting its attribution platform, TUNE will focus on HasOffers, its performance marketing solution.

Branch released a mobile attribution offering in February called Universal Ads, which now will be boosted by TUNE’s. While TUNE had been focused on attributing credit to ads that led to app installs, Branch will also include attribution for other kinds of effects from ads in mobile web and apps.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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