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Affiliate Marketing

6 ways ABM turns classical lead scoring on its head

One of the most amazing things about the Account-Based Marketing (ABM) revolution is that it’s really, finally, bringing sales and marketing teams together. That’s because ABM focuses both teams on exactly the same objective: improved sales results from a defined set of accounts. And while ABM can benefit from many of ...

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Identity is having its moment, but most martech isn’t ready

Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform (CDP) grouping, lies a new class of martech: identity. Click to enlarge And it’s about time. [Read the full ...

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Sprinklr adds AI to its customer experience platform

Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is this week adding the first installment of an artificial intelligence layer to its platform, ...

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