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Copywriting

Never Miss a Good Idea With These 5 Tests

All of us need ideas. We need ideas for blog posts, new products or services, and even ideas of what to eat. There are times when inspirational bolts of lightning strike us, when we have unexplainable hunches, or when we simmer on an idea for years. Now, when it comes ...

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Plan 90 Days of Blog Posts in Only 15 Minutes

Do you ever struggle to think of your next blog post idea? Do you ever arrive at your computer ready to write, only to spend the next 30 minutes staring at a blank screen, or straining to produce a few rambling paragraphs you’ll just delete later? This article will help ...

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Why You Need to Read Like Your Career Depends Upon It

Man, not again.   This was the thought racing through my head. The writing was on the wall. I was working for a non-profit organization as a copywriter. The organization was going through internal changes, and I had a hunch my job would be phased out. Turns out I was right. Thankfully, ...

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The Newbie’s Guide to Becoming a Better Writer

Writing. It’s an innate desire most people have. In fact, previous research revealed that 81% of Americans believe they “have a book in them.” Not only do most people desire to write a book. Many people write books every year. In fact, nearly 1.5 million books (new titles and non-traditional) were published ...

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5 Ways Your Website is Driving Away Mobile Readers

Can people easily read your content on their phone? If not, then your website is driving away mobile readers. There’s a good chance you’re reading this blog post on your phone. Nearly 40% of our readers use a mobile phone to read our content. If I were a gambling man, then I would ...

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SEO Copywriting Tips For Successful Websites

When SEO is (nonchalantly) mentioned, a few obvious things immediately pop into your mind, such as: Google rankings, link building, conversion rates, and Volacci (OK, I added the last one). While all of these elements are detrimental to your campaign’s success, there is another element that always gets ignored like ...

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SEO Copywriting Tips: Conquering the Four-Headed Dragon

One of the most debatable and misunderstood topics in SEO, that which can divide a country and sound the battle horns, is the role that copywriting plays in an SEO campaign. Is it truly necessary to write targeted SEO content? Are on- and off-page SEO copywriting techniques truly effective? Isn’t ...

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