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Email Marketing

5 tips to write compelling subject lines

Subject Lines Published on August 17th, 2017 | by Contributing Author The world of email subject lines is growing more sophisticated as email marketers and customers become more savvy and sensitive to spam and sales pitches. Statistics show that 47 percent of people will open an email because of the subject line, with an ...

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HTML & CSS: email coding concepts

Design Published on August 10th, 2017 | by Contributing Author Plunging into the world of coding can seem daunting if you’ve never done it before. Email coding, in particular, has its own set of rules. If you’re new to coding, here are some things to consider before diving straight into ...

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4 ways every nonprofit should be using landing pages

As a nonprofit organization, you likely use email marketing to stay in touch with constituents and encourage them to stay involved with your cause. Landing pages can support and boost those efforts by spurring visitors to take action. Your organization’s website is a powerful tool for achieving your goals — ...

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