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Email Marketing

40 sun-sational subject lines for summer

As the weather gets warmer, everyone’s thoughts turn to fun in the sun. It’s difficult to get prospects and customers to pay attention to your emails, let alone get them to pay for your goods and services. But if you want to stay in business, your email marketing doesn’t get ...

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5 A/B tests you can start running today

When you first started marketing your business, your approach was likely based on a mixture of assumptions — your own ideas about what would drive revenue and brand awareness — and established best practices. As you may have discovered, in order to refine your strategy and create the most effective ...

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Is Gmail Sabotaging Your Email Marketing?

It’s easy to fear the worst when Gmail makes updates to the way subscribers receive and interact with your messages. (Remember the “dreaded” Promotions tab?! The horror!😱 ) So, when Gmail recently announced that they’re rolling out new changes — like the option for people to “snooze” emails and the ability ...

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Getting started with Email Automation

Your customers want to read your emails. In fact, 72 percent of people prefer that companies communicate with them through email. But sending out campaigns on a consistent basis, and building relationships with your audience through email, can be a challenge when there are so many other areas of your ...

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How salesy should your newsletter be?

If you’ve got a regular email marketing newsletter you deliver to your customers, chances are you might be trying to sell something — and that’s ok. But a strictly salesy newsletter doesn’t make for the most riveting read, and it could drive customers to unsubscribe. Keep them engaged and buying with content ...

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Small business spotlight: Performance Physical Therapy

Editor’s note: To celebrate National Small Business Week, we’re spotlighting Performance Physical Therapy, a small business that uses email to put patients at ease and keep the business healthy. Physical therapy can be scary because people just don’t know what to expect. To help patients feel better about treatment, Performance Physical Therapy engages ...

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