Friday , October 20 2017
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Email Marketing

Scare up clicks with spooky subject lines

It’s nearly time to carve those jack-o’-lanterns, stock up on candy for trick-or-treaters and get your costumes ready for parties and parades. Halloween is right around the corner (with the rest of the year-end holidays). Is your email marketing ready to scare up some frightfully good sales? In the spirit of ...

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Create holiday landing pages that’ll sleigh ’em

Your logo is sporting a holiday twist. Shoppers are searching from their smartphones for gift ideas and store hours now that you’ve made your website mobile-responsive. And you’ve even added a variety of fall and winter creative assets to your email marketing campaigns. You must be ready, right? Give yourself ...

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How to create a brilliant internal newsletter

A happy employee is a productive employee, as the adage goes. To take it a step further, an informed employee is a happy employee.  Enter the internal newsletter. While often underutilized or even outright ignored, an internal newsletter is actually a useful tool for boosting productivity and morale in the ...

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4 ways to use social media to increase your email list

Anyone who’s done customer outreach via email marketing understands that the bigger your subscriber list, the more people you can reach with any given email campaign. That means more leads and sales. An additional benefit of a large readership: the ability to segment those readers into groups based on demographics, ...

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Email anti-spam laws around the world

To combat spam emails, many countries — including the United States and Canada — have enacted anti-spam legislation. Email marketers must be careful not to run afoul of these laws. In many cases, marketers are also subject to the anti-spam laws of the countries where their recipients reside, even if they don’t ...

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