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Email Marketing

Improve your email marketing with automation [webinar]

Email Automation, which VerticalResponse recently added to its powerful toolkit, increases the impact and reduces the costs of email marketing. Studies conducted by MarTech Zone show that average click-through rates on automated email campaigns are three times higher than their one-off counterparts, and companies that regularly use automated email series ...

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4 landing pages every smart retailer uses

Email marketing is a powerful tool for driving customers to your website. But many businesses make the mistake of dropping customers onto outdated, irrelevant or ineffective webpages that don’t persuade visitors to take action. Landing pages are one of the most effective ways to convert leads into customers.  VerticalResponse recently ...

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Meet the Anti-Spam Laws From Around the World

Even though the Canadian Anti-Spam Legislation (CASL) has suspended the lawsuit provision that was supposed to go into effect on July 1, 2017, it serves as an important reminder for business owners of the regulations that exist around the world in an effort to combat spam. A little bit of ...

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The Perfect Recipe for Writing a Sales Email

Email is your most powerful digital tool for sales. Wait, really? Yes! According to the Direct Marketing Association, sixty six percent of consumers have made a purchase as a result of an email they received from a brand. And that beats out sales from social and direct mail, making email your ...

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5 ways every nonprofit can use Email Automation

If your nonprofit organization isn’t sending automated email campaigns, now is the time to start. Not only does email automation boost open rates by more than 70 percent and click-through rates by 152 percent, but it is also one of the most efficient ways to engage and build relationships with ...

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