Monday , August 20 2018
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Email Marketing

It’s the law: 7 email marketing rules you should know

Did you know there’s a law in the U.S. about sending emails? It’s called the CAN-SPAM Act. And if you’re “promoting or advertising a commercial product or service through electronic communication,” you have to comply with the law or face some hefty penalties. VerticalResponse is here to break through the jargon ...

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How to make Pop Ups work for you

A small business can’t sustain itself if it isn’t attracting new customers. Lead generation is the key to growth and generating more sales. While there are many effective ways you can approach this ongoing mission to reach new prospects, embedding VerticalResponse Pop Ups that collect visitors’ email addresses into your website or ...

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Check out our new look

Later this week, things will look a little different here at VerticalResponse. We’re excited to announce that we’re updating the app’s interface and design to make email marketing even faster and easier than before. Here are a few of the exciting changes: Cleaner interface We’ve streamlined the app’s interface, so ...

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9 FREE Summer GIFs to Add to Your Next Email

We may be blaring “Summertime” by Will Smith right now, but this post is all about “Gettin’ GIF-fy Wit It.” Below, you’ll find 9 animated summer GIFs for every occasion. Having a celebration? Boom. Check out the festival fireworks GIF. Throwing an outdoor event? Feast your eyes on the barbeque, ...

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8 Powerful Email Copywriting Techniques

Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox? Not getting the results you’re after might make you want to visit your ...

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5 tips to increase email open rates

We’ve frequently written about the fundamentals of good email marketing: We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages your audience. And we urge you to come up with compelling call to actions that get readers to click-through ...

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12 Questions with the Social Media Experts at Sendible

More people will see your social media content if you post as much as possible. Right? Wrong, says Veronika Baranovska, Inbound Marketing Manager at Sendible, most social platforms will penalize you for posting too frequently. Posting frequently doesn’t translate to higher engagement. In fact, by adopting a few key tactics, you can ...

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