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Email Marketing

The complete guide to list segmentation

The foundation of a solid marketing strategy is a well-defined target market. Who is your audience? What are they looking for from your company? How many are first-time customers or frequent buyers? Answering questions like these can help you determine everything from where to spend your marketing dollars to how ...

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3 mistakes you might be making with email design

There’s an art to creating an email that your customers will want to open and read. With the ever-increasing number of businesses investing in email marketing, your messages need to stand out. And while following tips on email best practices can help maximize the effectiveness of your campaigns, sometimes it’s the ...

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25 email subject lines for springtime

Nestled between the demanding holiday shopping season and the busy summer months sits springtime — the often-overlooked retail shopping season. Spring is the Jan Brady of shopping seasons to the Marcia, Marcia, Marcia of winter and summer. You shouldn’t ignore the spring months for marketing your business. In 2017, Americans ...

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