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Email Marketing

5 survey questions that can improve your service business

For service businesses, success is dependent upon providing customers and clients with an exceptional experience. But what exactly does it take to accomplish that? To find out, try asking your audience for feedback. Customer surveys are one of the most valuable tools small business owners have. The information you collect ...

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40 sun-sational subject lines for summer

As the weather gets warmer, everyone’s thoughts turn to fun in the sun. It’s difficult to get prospects and customers to pay attention to your emails, let alone get them to pay for your goods and services. But if you want to stay in business, your email marketing doesn’t get ...

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5 A/B tests you can start running today

When you first started marketing your business, your approach was likely based on a mixture of assumptions — your own ideas about what would drive revenue and brand awareness — and established best practices. As you may have discovered, in order to refine your strategy and create the most effective ...

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