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Email Marketing

25 holiday marketing tips and ideas

Direct Mail Published on November 21st, 2017 | by Contributing Author The holidays are here! Is your business ready? Even if you’re just getting around to starting your holiday marketing now, it’s not too late. Follow these 25 tips to maximize your outreach — and your profits — this holiday season. ...

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Introducing Test Kit

We’re excited to announce the release of Test Kit, our latest feature that makes email marketing even easier. Test Kit allows VerticalResponse users to preview emails before they’re sent, ensuring that messages display and perform properly across email clients, devices and browsers. Never guess about an email campaign again — ...

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Everything Holiday is open now!

Ready to get a jump on your holiday marketing? The 2017 Everything Holiday resource center is open now! Everything Holiday has the festive tips and holiday helpers your business needs to stand out this season — not to mention discounts and deals you won’t want to miss. Each day through ...

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Tag Subscribers Who Open Your Emails – New in Campaigns!

Here’s the problem. Not every subscriber will open your message. You’ve written a compelling message, formatted it perfectly and crafted a high-converting email. You’ve loaded it into your automated campaign, and some leads and sales start rolling in. But this great email is limited by one thing – your subscribers ...

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4 tips to beat back email burnout

There’s no denying that email marketing is an efficient way to drive business, but maintaining a steady flow of fresh content can be a challenge. On the one hand, you don’t want to inundate your readers with so many messages that they unsubscribe. On the other hand, it’s incredibly valuable ...

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Think big for Small Business Saturday

Small Business Saturday falls on the Saturday after Thanksgiving, and it’s the perfect hook for your small business marketing efforts. Here’s everything you need to know about it, and how your business can participate. What is Small Business Saturday? American Express launched the first Small Business Saturday in 2010 to ...

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An email feast: 40 Thanksgiving subject lines your customers will gobble up

Even before trick-or-treaters started knocking on your door, retailers were hanging up their stockings and began playing holiday jingles. The December holidays seem to start in early October. And if you feel like you’re missing something, it’s because you are: Thanksgiving! Between Black Friday, Cyber Monday, Small Business Saturday and Giving Tuesday, Thanksgiving ...

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