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Email Marketing

Getting started with Email Automation

Your customers want to read your emails. In fact, 72 percent of people prefer that companies communicate with them through email. But sending out campaigns on a consistent basis, and building relationships with your audience through email, can be a challenge when there are so many other areas of your ...

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How salesy should your newsletter be?

If you’ve got a regular email marketing newsletter you deliver to your customers, chances are you might be trying to sell something — and that’s ok. But a strictly salesy newsletter doesn’t make for the most riveting read, and it could drive customers to unsubscribe. Keep them engaged and buying with content ...

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Small business spotlight: Performance Physical Therapy

Editor’s note: To celebrate National Small Business Week, we’re spotlighting Performance Physical Therapy, a small business that uses email to put patients at ease and keep the business healthy. Physical therapy can be scary because people just don’t know what to expect. To help patients feel better about treatment, Performance Physical Therapy engages ...

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6 Myths about the GDPR and Email Marketing Debunked

The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. Thousands of sources have published their “expert” advice about the law and how it applies to email marketing over the past several months. But here’s the thing: Much of their advice is wrong or misleading — and it’s causing a lot ...

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20 subject lines + 4 tips for Mother’s Day emails

This year, Mother’s Day falls on May 13. As we all prepare to celebrate the special moms in our lives with flowers, Sunday brunches and heartfelt cards, business owners have one extra item on their to-do list: planning Mother’s Day email campaigns. If you’re starting to prepare your marketing strategy ...

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6 easy email marketing metrics you can use today

When it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for this. First, rolling out an email campaign is inexpensive, which creates an attractive return on investment. Second, email marketing is extremely trackable. There are a ...

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