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Email Marketing

How to create a brilliant internal newsletter

A happy employee is a productive employee, as the adage goes. To take it a step further, an informed employee is a happy employee.  Enter the internal newsletter. While often underutilized or even outright ignored, an internal newsletter is actually a useful tool for boosting productivity and morale in the ...

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4 ways to use social media to increase your email list

Anyone who’s done customer outreach via email marketing understands that the bigger your subscriber list, the more people you can reach with any given email campaign. That means more leads and sales. An additional benefit of a large readership: the ability to segment those readers into groups based on demographics, ...

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Email anti-spam laws around the world

To combat spam emails, many countries — including the United States and Canada — have enacted anti-spam legislation. Email marketers must be careful not to run afoul of these laws. In many cases, marketers are also subject to the anti-spam laws of the countries where their recipients reside, even if they don’t ...

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5 easy ways to blog in less time

Blogging Published on September 21st, 2017 | by Contributing Author Do you want better SEO rankings and high-quality content to share on your social media sites? How about increased traffic to your website? Then you should consider blogging. The idea of blogging on a consistent basis may seem like a daunting ...

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Color Theory for Sign Up Form Design

Color tends to trip a lot of “non-designers” up. It can lead to confusion, doubt and, often, poor color combinations. Besides causing jarring color pairings, poor color choice can make your marketing less effective. (Up to 90 percent of people make decisions based on color alone!) This is especially true ...

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The 30 magic marketing words you should be using

Language is a powerful tool — it enables you to connect with audiences and spur them to take action. For email marketers, the importance of using the “right” words cannot be overstated. Which word or phrase will click with your subscribers and nudge them to open emails, click to visit ...

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Sending the Right Email at the Right Time with AWeber

There’s an old adage in marketing. It’s all about getting the right message to the right person at the right time. With AWeber’s ability to trigger automated email sequences with tags and then create segmented audiences to send one-time broadcast emails, you can be even more relevant and successful in ...

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