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Lead Generation

Should You Add Online Assessments to Your Product Mix?

Within my speaking/training business, I always had a product mix to offer clients – books, audio and video programs, and assessments. I started offering paper-based assessments to clients in 1975. In 1996, when my Platinum Rule® book was released by Warner Books, I decided to create an online assessment for ...

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Sales Process Is A Big Deal!

Most sellers don’t want to think about their sales process. After all, it’s more ‘Art’ than ‘Science’, comes naturally and every sales situation is unique. Let the sales leaders think about it, the sellers just want to sell. So, what are the benefits of a Clearly Defined and Adhered to ...

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Avoid These 2 Common Sales Coaching Mistakes

“A man (or woman) who is trained to his capacity will gain confidence. Confidence is contagious and so is lack of confidence — and a customer will recognize both.” This is a quote from the immortal Vince Lombardi, considered by many to be the greatest coach in football history. It’s ...

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How Fit Is Your Selling Mind?

To begin, I must re-emphasize what I said in my last article in this series on Salesperson Fitness. The ancient Greeks brought forth a philosophical approach of separating the mind, body and spirit so that you could, if you wished, only live for one of these–an attitude which in some ...

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Elevate Your Sales Influence To The Next Level

As a salesperson, you can influence your customers, but you can also really influence your customers. Influence leads to sales. But the real measure of your influence is determined by how your customers behave after the sale. Will your customers actually use the product? Will they reorder the product? Will ...

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Your Sales Resolutions for 2018

That time is upon us once again–that time for sales resolutions. What are we aiming to do next year to vastly improve on this year’s sales results? For professional salespeople, year-end holidays can serve as a time for reflection on our work over the past year, results, and the impact ...

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Selling: The New Paradigm

We cannot control the economic climate in which we find ourselves. We can, however, face up to it and make the most of it. Ten years ago offering a prospect the opportunity to save 10 percent might have been enough to close it. Today, though, a mere 10 percent isn’t ...

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Eight Marketing Gifts I’d Like to Return

Two weeks past Christmas, people are still lined up at the service desk to return that thoughtful gift from Aunt Betty. The oversized shirt. The ugly sweater. The kitchen gadget that hasn’t seen daylight since being packed in China last August. Each year we’re enlightened with new insight about which ...

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