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Search Engine Marketing

My Summer with Hanapin Marketing

August 17, 2017 My experience with Hanapin gave me high standards for future employers and taught me why your colleagues are the most important part of your job. This summer I was a Client Services Intern at Hanapin Marketing for 10 weeks. Although it was my first experience as an ...

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A PPC Account Manager’s Checklist

August 11, 2017 Whether you’re the most novice paid advertiser or a seasoned vet, the question “what do I do now” has likely come up numerous times. Maybe you feel that you’ve done all you can do and are stuck. Maybe you’ve been so busy driving strategy that daily/weekly account ...

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The Big, Easy Guide to Keyword Research for Businesses

Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business. Not quite… Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be ...

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