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Search Engine Marketing

Best of 2017: Our top 5 articles in PPC

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site. Yesterday, we kicked things off ...

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WordStream's Top 20 Stories of the Year

The online advertising and digital marketing industries saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome, not least of which the fraught political and economic environment in which many small businesses are now struggling to survive. As is customary here at ...

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Searching for Lost Impression Share

There are two ways that we lose impression share in our campaigns: because of rank and because of budget. (Check out the PPC Hero Article about Maximizing Impression Share: How to Use Adwords Competitive Metrics if you want a better understanding of impression share). Losing impression share due to budget ...

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A Holiday Success Story

We took on a new client this year who runs a VERY seasonal business and needed a lot of help with his AdWords account. Things turned out so well, we had to create a case study to share with our readers… Happy holidays from the WordStream team! Let’s block ads! ...

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Troubleshooting Google Analytics Tracking

December 20, 2017 As an Account Analyst, a frequent request we get is to troubleshoot Google Analytics. Sometimes it’s a very specific request, like “can you see why our sessions don’t match our AdWords clicks?” and other times it’s a generic “can you make sure GA is set up correctly?”. ...

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How To Setup A Campaign In Quora Ads

The hunt for higher conversion volume at a lower cost is the eternal struggle for everyone in digital marketing.  Like Sisyphus from Greek mythology, digital marketers are constantly fighting an uphill battle to increase conversions while lowering CPCs.  This challenge forces savvy digital marketers to look beyond the crowded auctions ...

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