Tuesday , January 16 2018
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Search Engine Marketing

Top 3 AdWords Updates of 2017

Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, ...

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WordStream's Top 20 Stories of the Year

The online advertising and digital marketing industries saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome, not least of which the fraught political and economic environment in which many small businesses are now struggling to survive. As is customary here at ...

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Searching for Lost Impression Share

There are two ways that we lose impression share in our campaigns: because of rank and because of budget. (Check out the PPC Hero Article about Maximizing Impression Share: How to Use Adwords Competitive Metrics if you want a better understanding of impression share). Losing impression share due to budget ...

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