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Search Engine Marketing

The Art of Client Communication

September 8, 2017 Client communication can feel like a battle, a war that never ends, a constant struggle to feel like you have control of the relationship and of the account. There’s an ancient Chinese military strategy book that is considered the ultimate combat guide, The Art of War, written ...

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Adapting to the Upcoming AdWords Ad Updates

September 6, 2017 Another day, another AdWords update to juggle. Quite frankly, it’s all part of the routine as a digital marketer. While some updates initiate major strategic alterations such as expanded text ads or the seemingly forever ago removal of the right-hand rail, the vast majority are minor structural changes. ...

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How To Explain PPC To A Non-PPCer

September 1, 2017 We’re only 1 month away from Q4! In the PPC world, that means we’re all thinking about holiday strategy. But do you know what else Q4 means for PPC-ers? Q4 means holiday parties full of mingling and small talk where you will inevitably be asked, “What do ...

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