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Search Engine Marketing

Troubleshooting Google Analytics Tracking

December 20, 2017 As an Account Analyst, a frequent request we get is to troubleshoot Google Analytics. Sometimes it’s a very specific request, like “can you see why our sessions don’t match our AdWords clicks?” and other times it’s a generic “can you make sure GA is set up correctly?”. ...

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How To Setup A Campaign In Quora Ads

The hunt for higher conversion volume at a lower cost is the eternal struggle for everyone in digital marketing.  Like Sisyphus from Greek mythology, digital marketers are constantly fighting an uphill battle to increase conversions while lowering CPCs.  This challenge forces savvy digital marketers to look beyond the crowded auctions ...

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How to improve your AdWords conversion rate 

Your ad campaigns should bring you closer to new prospects and clients. But how well are you able to judge their success? Your conversion rate in AdWords is your success rate at persuading consumers to click on your ads and carry out a particular action, such as a product purchase. It is estimated that ...

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The Ultimate Guide to PPC Marketing

December 19, 2017 What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. The Basics PPC ...

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How to Use the New AdWords UI Like a Boss

Is your most clicked button these days the “Return to Old Interface” button in the new AdWords interface? Earlier this year, Google AdWords introduced a new UI that’s being met with both positive and negative reactions. While this uplift was long overdue, we know how hard it can be to ...

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