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Search Engine Marketing

Take the 2018 State of PPC Survey!

[unable to retrieve full-text content] We’re looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what’s working and what’s not in PPC. Read more at PPCHero.com PPC Hero

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Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies

April 11, 2018 What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to “improve people’s privacy on Facebook.” This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster ...

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