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Search Engine Marketing

A Holiday Success Story

We took on a new client this year who runs a VERY seasonal business and needed a lot of help with his AdWords account. Things turned out so well, we had to create a case study to share with our readers… Happy holidays from the WordStream team! Let’s block ads! ...

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Troubleshooting Google Analytics Tracking

December 20, 2017 As an Account Analyst, a frequent request we get is to troubleshoot Google Analytics. Sometimes it’s a very specific request, like “can you see why our sessions don’t match our AdWords clicks?” and other times it’s a generic “can you make sure GA is set up correctly?”. ...

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How To Setup A Campaign In Quora Ads

The hunt for higher conversion volume at a lower cost is the eternal struggle for everyone in digital marketing.  Like Sisyphus from Greek mythology, digital marketers are constantly fighting an uphill battle to increase conversions while lowering CPCs.  This challenge forces savvy digital marketers to look beyond the crowded auctions ...

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How to improve your AdWords conversion rate 

Your ad campaigns should bring you closer to new prospects and clients. But how well are you able to judge their success? Your conversion rate in AdWords is your success rate at persuading consumers to click on your ads and carry out a particular action, such as a product purchase. It is estimated that ...

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The Ultimate Guide to PPC Marketing

December 19, 2017 What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. The Basics PPC ...

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