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Search Engine Marketing

The State of Paid Social 2017

July 12, 2017 72% of marketers are spending less than 15% of their budget on social. Are you part of that 72%? Facebook continues to lead the charge in social advertising, but there are many up and coming platforms that you should be paying attention to and adding to your ...

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The Highest CPC Keywords in Canada

In the past few weeks, we’ve shared new data revealing the most expensive keywords in several English-speaking countries around the world, including: Today, we bring you the top 25 keywords with the highest costs per click (CPC’s) in Google AdWords for our neighbors to the north, Canada (O Canada!): The ...

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A New Perspective For YouTube Advertising

July 10, 2017 Back in August 2015, Jeff Baum made the case for YouTube advertising by highlighting the opportunity for brand lift, remarketing, storytelling, and full-funnel measurement. Since that time, the capacities for YouTube advertising have only expanded, and there has been healthy coverage of this platform growth: These updates ...

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