Tuesday , May 22 2018
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Search Engine Marketing

How To View Bing Spend In Google Analytics

June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ...

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How a Full-Service Marketing Group Stays Ahead of the Game with WordStream Advisor for Agencies

When you’re in the business of fixing pipes, installing HVAC systems, or baking cupcakes, keeping your marketing in tip-top shape can be burdensome. Imagine if your business involves marketing for yourself AND businesses fixing pipes, installing HVAC systems, and the like. Sound overwhelming? Definitely. Time consuming? Absolutely. MediaBeast Marketing Group ...

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Liveblogging Google Marketing Next 2017

May 22, 2017 We’re excited to be liveblogging the Google Marketing Next 2017 event as updates to AdWords, Analytics, and DoubleClick are announced. Follow along to read our live reactions to these announcements. (TL;DR? Annoucements Summary at the end) — With the 5-min countdown, Google is highlighting a lot of ...

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How to Promote a Book: 8 Lessons from Bestsellers

Publishers publish. They don’t necessarily promote. They might “distribute” (heavy on the air quotes). But…to where? Borders?   Oh that’s right. They don’t exist anymore. And good luck finding a Barnes & Noble or any other needle-moving retail chain out there. You want a bestseller? The fact is, you’re gonna ...

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A visual guide to Pinterest advertising

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different. However, ...

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How To Choose A Programmatic Vendor

May 22, 2017 Programmatic can be a tricky channel to navigate. One of the biggest pieces of a successful programmatic strategy is the selection of the best buying solution for your needs. However, the landscape and choices available are so vast and wide that it can be confusing, stress inducing, ...

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