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Search Engine Marketing

Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies

April 11, 2018 What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to “improve people’s privacy on Facebook.” This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster ...

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How To Use AdWords Geographic Data Reports

April 12, 2018 AdWords geographic reports provide performance data by location. You can use this data to optimize campaigns by identifying the best or worst performing states, create new bid modifiers for specific cities, or examine the performance of your current targets. All of this information is vital to identifying ...

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The Latest on LinkedIn Video Ads

April 10, 2018 In response to the growing popularity of online video ads on Facebook, Twitter, and YouTube, LinkedIn has joined its competitors with the launch of Video Ads on the platform.  You may have seen Video Ads on the platform in recent months.  LinkedIn has been testing video ads ...

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