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Search Engine Optimization

Marketing Personas for the Modern World

Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Instead, we have data on our audience behavior at our finger tips in real-time. By scoring these behaviors, you can understand how certain ...

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Daily Search Forum Recap: April 2, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Has No Code To Text Ratio Ranking AlgorithmDoes Google’s ranking algorithms look at the code to text ratio ...

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Daily Search Forum Recap: March 30, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Other Great Search Forum Threads: That’s a video still from a short documentary about black women & beauty on ...

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Scoring User Behavior for Audience Insights

Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll ...

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