Tuesday , January 16 2018
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Social Media Marketing

What Is Social Listening & Why Is It Important?

By now businesses know social media isn’t just a broadcast platform. A successful strategy is built around reaching the right people at the best time with the most insightful content. In order to achieve this, you need to sharpen your social listening abilities in addition to your verbal communication skills. ...

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Three New Facebook Ad Features to Boost Your ROI

While planning Facebook campaigns, I noticed new features that Facebook had recently introduced. Curious, I decided to check them out… and here’s the takeaway: These features are definitely worth a try! They will help make life easier for Facebook advertisers. 1. Split-Testing Split-testing is just the same as A/B testing. ...

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Google boosts Cloud Natural Language API with automatic content classification and deeper sentiment analysis

With the likes of Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana all vying for our attention through myriad voice-enabled connected devices and smart speakers, it makes sense that tech companies would invest heavily in natural language processing (NLP). After all, what’s the point of asking Alexa or Siri to ...

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#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This Week

In this week’s ‘Skim: Snapchat courts college audiences with new Publisher Stories; Facebook tests a platonic Tinder-like feature to get friends to meet up in real life, plans to spend $ 1B on original programming for “Watch”; Twitter’s account-sharing feature that’ll please your social media team; all about LinkedIn ProFinder; ...

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