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Social Media Marketing

Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]

Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix. The report was based on data from sponsored Instagram influencer campaigns run by 16 recognized brands, such as Nordstrom and Gillette. The researchers defined micro-influencers as Instagram users with between 10,000 and ...

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How Much Do Instagram Ads Cost? [Infographic]

What’s going on on Instagram these days? Glad you asked, because an infographic by AdEspresso, a Facebook ad manager that’s part of the Hootsuite family, explains trends on the social platform—both in posts and in ad prices. As for who’s popular, celebrities have the biggest followings on Instagram, but influencers are knocking ...

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ProBeat: Twitter should #BanTrump

This was a busy week for Twitter. The company made major headlines at least three times — and as is often the case, the first of the three received the least attention. Twitter’s decision to update its public policies after U.S. President Donald Trump threatened North Korea deserves more scrutiny. ...

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