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Social Media Marketing

Disney wants to make shows exclusively for Twitter

(Reuters) — Walt Disney will create live sports, news and entertainment programming specifically for Twitter’s social network, a move to attract online viewers and advertising revenue through digital video. Comcastnetworks including NBC and MSNBC, Viacom’s Comedy Central, MTV and BET, and others also are developing content for the social network, ...

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Instagram Influencer Engagement Benchmarks

Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck. The report was based on data from 35,000 Instagram posts published in 2017 by 6,500 influencers in seven B2C verticals (alcohol, beauty, ...

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Why & How to Switch to an Instagram Business Profile

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands ...

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