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Cold Email Prospecting, What are the Secrets?

Sales teams really struggle with cold email prospecting today, especially since email has experienced such an explosion in the last 10 or 15 years. How is it possible to stand out with a cold email? According to marketing coach and consultant Arvell Craig, technology development now allows for much stronger email intelligence. Other factors really count, too, such as research, being human and being more transparent. Hosted by John Golden.

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