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CRM (Customer Relationship Management) and Sales Process

CRM (customer relationship management) application provides enormous benefit for a company. It is quite literally the interface between an enterprise and its public—and its effectiveness can spell the difference between a business’ success and failure.

But underlying the success of the CRM is another vital basic element: the sales process. Without an established sales process—also known as pipeline management—a CRM will never deliver its full potential.

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