Thursday , April 26 2018
Home / Social Media Marketing / How Color Impacts Fashion Brands' Instagram Engagement

How Color Impacts Fashion Brands' Instagram Engagement

Do images from fashion brands that feature certain colors tend to garner more engagement on Instagram?

Corraexamined more than 200,000 images posted to Instagram by 200 popular fashion brands. The researchers ran the images through Google’s Cloud Vision API to identify key features, then grouped the results by engagement and fashion vertical.

Instagram images from footwear and swimwear brands that contain a significant amount of black tend to garner above-average engagement, the analysis found.

Images that include quite a bit of black also do well for activewear brands—topped only by images that include a significant amount of pink.

In the casualwear vertical, Instagram posts that feature purple tend to spark above-average engagement.


Instagram posts featuring green garner below-average engagement across all fashion categories.

About the research: The report was based on data from 200,000 images posted to Instagram by 200 popular fashion brands.

Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don’t worry … it’s FREE!

Sign in with one of your preferred accounts below:

Loading…

Let’s block ads! (Why?)

MarketingProfs Daily: Social Media

Check Also

WhatsApp raises minimum age from 13 to 16 in Europe

(Reuters) — WhatsApp will ask European users to confirm they are at least 16 years old ...

Leave a Reply

Your email address will not be published. Required fields are marked *