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How customer lifetime value analysis is transforming partner marketing

A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the partner and affiliate realms, that cost was reflected in the bounty that the advertiser was willing to pay for each sale.

CPAs and bounties are still primary considerations in partner marketing. That’s not gonna change. But what is changing is the emphasis that data-driven partner marketers place on the revenue stream that happens after the sale.

[Read the full article on MarTech Today.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Pete Cheyne is CTO for Performance Horizon. The architect of Performance Horizon’s best-of-breed solutions, Pete oversees the technology strategy of the company. Prior to Performance Horizon, Pete was Head of Integration at, where he was responsible for all integrations across a wide variety of EU-based companies.

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