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Improving PPC relevance with ZIP code-based geotargeting

If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance.

This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located across a multistate region and will illustrate the benefit of moving from a city or region PPC targeting strategy to a ZIP code approach.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amanda Evans is a Senior Paid Media Specialist at SmartSearch Marketing, a Google Premier Partner agency based out of Boulder, CO. Amanda is a data-driven digital marketing professional with over 15 years experience in SEM and paid search management for clients in a variety of industries, with high-level expertise in enterprise B2B and SaaS for revenue-focused results.

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