Saturday , June 23 2018
Home / Affiliate Marketing / LEGO logic rocks marketing automation

LEGO logic rocks marketing automation

I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that require many hours to assemble.

The LEGO company is smart. For the complex sets, the company breaks the whole into units, which are packaged to be built separately. The assembled sections are then added together to create the overall object.

The unit approach makes it much less overwhelming, while also making it easier to find the right pieces. It also helps kids realize success as each section is completed.

An added bonus is that the sections become a pathway to producing something different and creative. Many times my son has reused those units by putting together modules from a variety of sets to create something different and original, thereby expanding his enjoyment of the toy.

Marketing automation has a lot in common with building LEGOs. Complex marketing automation campaigns designed and built unit by unit are easier and more effective than an entire campaign implemented as a single unit.

[Read the full article on MarTech Today.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

Check Also

Marketing Day: Messenger now has video ads, Adwords tools for YouTube ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land ...

Leave a Reply

Your email address will not be published. Required fields are marked *