Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- SEO in 2018: Optimizing for voice search
Dec 15, 2017 by Bryson Meunier
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.
- How to integrate display with search and video
Dec 15, 2017 by Grace Kaye
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.
- Assessing the impact of poor data on retail: The 1-10-100 rule
Dec 15, 2017 by Tom Mucklow
With the holidays upon us, it’s more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.
- Janrain launches Identity Groups for consumers
Dec 15, 2017 by Barry Levine
The new offering lets an account owner invite others to set up access-limited profiles — without surrendering the master password.