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Monitoring web migrations: A checklist for moving from one site to another

Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking will enable you to fix any potential problem as they arise.

Besides establishing a relevant strategy to follow that include search engine optimization (SEO) best practices, here are the most important areas and steps to monitor during the web migration stages. Be ready to identify any issues that could cause a negative impact, while also identifying opportunities.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Aleyda Solis is an International SEO Consultant & founder of Orainti, a digital marketing consultancy focused on helping businesses — from startups to multinational companies in Europe, Asia, North & South America — to grow their multi-device organic search visibility, traffic and ROI in multi-lingual & multi-country environments. She is also a frequent blogger, a teacher at the Online Marketing Master of Pompeu Fabra University and Kschool, as well as an international speaker at online marketing conferences, having spoken in more than 12 countries & 60 conferences.

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