Sunday , September 23 2018
Home / Lead Generation / Sales and Marketing Integration = Agreement

Sales and Marketing Integration = Agreement

Mike Bosworth recently had an “a-ha” moment when discussing the subject of integrating sales and tactical marketing (tactical marketing: creating demand for today’s products and services TODAY.)

Virtually every customer Mike has had over the years seems to struggle with getting these two silos to sing from the same hymnal. Then it hit him: the word “integrate” is much of the problem.

What if we change the word “integrate” to “agreement”?

Let’s block ads! (Why?)


Check Also

Focusing on the Customer Journey For a Successful Enablement Program Part 2

Creating a Successful Enablement Program Using the Customer’s Journey Melissa Madian is a top sales ...

Leave a Reply

Your email address will not be published. Required fields are marked *