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Sales and Marketing Integration = Agreement

Mike Bosworth recently had an “a-ha” moment when discussing the subject of integrating sales and tactical marketing (tactical marketing: creating demand for today’s products and services TODAY.)

Virtually every customer Mike has had over the years seems to struggle with getting these two silos to sing from the same hymnal. Then it hit him: the word “integrate” is much of the problem.

What if we change the word “integrate” to “agreement”?

Let’s block ads! (Why?)

SalesPOP!

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