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SearchCap: Aivon launches blockchain-based protocol, increasing PageSpeed, memorable PPC ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Forget me not: 3 steps to make your PPC ads more memorable
    Aug 14, 2018 by Purna Virji
    What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions.
  • You Got The Click! Now What?
    Aug 14, 2018 by Digital Marketing Depot
    Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace? 
  • Aivon launches blockchain-based protocol for ‘first decentralized video search engine’
    Aug 14, 2018 by Barry Levine
    The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated metadata.
  • How to increase your PageSpeed in WordPress
    Aug 14, 2018 by Dave Davies
    With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

About The Author

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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