Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google adds keyword functionality to the AdWords app
Jan 18, 2018 by Ginny Marvin
Advertisers can make more on-the-go changes.
- The unique selling proposition: A key element for SEO success
Jan 19, 2018 by Fili Wiese
Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one.
- Website redesigns: How to retain and improve your SEO
Jan 19, 2018 by Marcus Miller
Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site.
- Search in Pics: A pig visits Google, big teddy bear & a broken Google sign
Jan 19, 2018 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A pig visits the GooglePlex: Source: Instagram Google has massive stuffed teddy bears: Source: Instagram Who […]