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Tag Archives: Advanced

Ask the #SMXperts series — Advanced audience targeting

The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Advanced Audience Targeting & Management Tactics session with Jillian Nagle and Ben Wood and introduction from moderator Brad Geddes. Brad Geddes The rise of audience targeting is ...

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Work hard and play hard at SMX Advanced

By now, you’ve read about the exceptional agenda and the incredible lineup of speakers coming to SMX® Advanced. But there’s another aspect of attending SMX that is just as, if not more, important: Networking. Networking is a cornerstone of the SMX conference experience. At SMX Advanced, we’re thrilled to host ...

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5 Advanced Tips for Running Ads on Facebook

The need to run ads on Facebook is pretty much universal at this point. Brands today are running brilliant campaigns across all industries, with a staggering 93% of social marketers tapping into Facebook’s robust paid ad platform at the moment. From the insane creative freedom that Facebook offers to the ability ...

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5 advanced Google AdWords features to enhance your PPC

Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this input-output relationship lies a highly sophisticated technology. Within this article, we round up five advanced features that can help you gain ...

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