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Tag Archives: AdWords

5 advanced Google AdWords features to enhance your PPC

Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this input-output relationship lies a highly sophisticated technology. Within this article, we round up five advanced features that can help you gain ...

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7 Ways to Stop Burning Your AdWords Budget

Every brand wants optimum visibility in the search results. Try though they might, most fail. Because of the obvious value of appearing atop the first page of search results pages, the war to rank your homepage, landing pages and key pages of your website is furious. The competition expands relentlessly ...

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