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Tag Archives: Analysis

13 Competitor Analysis Tools to Spy on Your Competition

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. Competition. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. Think about it. Competition for traffic, ...

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Google boosts Cloud Natural Language API with automatic content classification and deeper sentiment analysis

With the likes of Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana all vying for our attention through myriad voice-enabled connected devices and smart speakers, it makes sense that tech companies would invest heavily in natural language processing (NLP). After all, what’s the point of asking Alexa or Siri to ...

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How to Conduct a Deep Facebook Analysis

Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its incredibly insightful analytics suite. It’s important to be able to analyze customers and their behavior on a micro level due to Facebook’s ever-changing algorithm, and the implications ...

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