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Tag Archives: Analytics

Going Premium: Is Google Analytics 360 Worth It?

In 2005 Google Analytics (GA) launched an amazing free solution to our analytics problems – setting the landscape to digital reporting and analytics. Over time, its reporting and tracking abilities have expanded to include features, such as multi-channel funnel reports, enhanced ecommerce, and attribution modeling. Since releasing Google Tag Manager (GTM), tracking and sending data ...

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Google Analytics 360: Get a Bird’s Eye View with Rollup Reporting

Roll-Up reporting combines data from multiple Google Analytics properties and lets you view them in a single one. For example, say you have a brand website (www.yourbrand.com), an ecommerce site (shop.yourbrand.com), a slew of paid search landing pages (www.yourbrand-marketing.com/Campaign-Name), and several international sites (www.yourbrand.eu, www.yourbrand.ca, www.yourbrand.co.uk), roll-up reporting merges data ...

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How to Use Call Analytics Like a True Professional

The road to a customer purchase often consists of a phone call if your product isn’t bought based on impulse. Thankfully, in this day and age of information, our communication via phone can be tracked and analyzed. With phone calls happening in higher volumes than ever before, recent advances in technology has allowed ...

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New Facebook Analytics Updates from F8

May 21, 2018 Facebook recently, during its F8 Conference, introduced a few new additions to its Facebook Analytics product that can prove helpful in understanding how people interact across your website, Facebook Page, app, and more. What is Facebook Analytics you might ask? It’s an omni-channel analytics tool provided to ...

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