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Tag Archives: Audience

Narrowing Your Target Audience

Off the Cuff Instant Interview Question: What is the best way for a sales team or company to really narrow down their target audience? Research, research, research. Many companies and salespeople target prospects that are not a good fit for their service offering. The best way to target the right ...

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7 Ways to Tap Into Your True Target Audience

Think fast: do you know who’s your target audience? Most marketers would love to respond with a resounding “Yes!” or “Of course!” Unfortunately, many brands struggle when it comes time to define exactly who they’re trying to reach. The result? A marketing strategy that’s all over the place and an ...

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