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Tag Archives: Beginners

A beginner’s guide to paid search

In 2017, it was predicted that $ 92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in.  In this beginner’s guide to paid search we will share: A detailed explanation of the fundamentals ...

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A beginner’s guide to display advertising

If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a proper ...

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RStudio for PPC: A Beginner’s Intro

January 11, 2018 With the ever-changing PPC landscape, we’re always looking for new ways to access, manipulate, and analyze data. The Account Analyst team at Hanapin has begun working with RStudio as a tool to do just that. This article is a basic intro to RStudio, describing what it does ...

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