Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll ...
Read More »Amazing New Study on Buyer Behavior
The RAIN group has just released a powerful new white paper on a subject near and dear to all sales hearts: prospecting. The study detailed in this white paper set out to find: What is it like for buyers to be sold to every day? Do buyers truly give people ...
Read More »VRChat addresses ‘disrespectful or harmful behavior’ as racism and sexism rise on platform
Social VR platform VRChat has vowed to tackle “disrespectful or harmful behavior” in an open letter to the community. VRChat, which launched early last year, is one of many VR platforms that enables friends and strangers to meet up online and hang out. Unlike many other apps, though, VRChat has users ...
Read More »How to optimize your ad campaigns for consumer behavior on Facebook and Google
Facebook now accounts for 65% of total social network ad spend and is expected to reach $ 36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015. These are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach ...
Read More »SearchCap: ASCI rankings, featured snippet quiz & consumer behavior
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Featured snippets: How much do you really know about them? [QUIZ]Jul 28, 2017 by Stephan Spencer Think you’re an expert on featured snippets? Then put your ...
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