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Tag Archives: Branch

Branch buys TUNE’s attribution platform

Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing. This week, Branch announced it is acquiring TUNE’s Attribution Analytics platform and team. With Branch getting its attribution platform, TUNE will focus on HasOffers, its ...

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Sales: Hold Out the Olive Branch to Marketing

Off-the-Cuff Interview Question: For any sales department that hasn’t done so (and there are certainly many), why should they hold up the olive branch to marketing and begin working with them as a team? It’s essential for any high performing sales team to have a good relationship and an open-line ...

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