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Tag Archives: brand

Why Brand Ad Campaigns Are Important

October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without ...

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6 Steps to Building Your Personal Brand: The Checklist

Your personal brand is the new sales call. Build it carefully. This entertaining checklist accompanies our blog post about the importance of building a personal brand in today’s business environment. Why is personal branding important? The traditional sales call was designed to reach, qualify, and then pitch your prospect — ...

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11 Facebook Metrics Every Brand Needs to Track

Let’s be honest, Facebook gives you a lot of data. The only network that even comes close is Twitter. The amount of information you can get from Facebook on the performance of your posts, audience demographics and campaign tracking is amazing. While having all this information available is nice, it’s ...

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