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Tag Archives: brand

What’s going on with Google brand CPC?

In Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC) year over year. The CPC of brand terms is often determined by Google’s algorithm as opposed to the competitive landscape, so brands are often ...

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Advice for Brand New Sales Reps

Off the Cuff Instant Interview Question: What one piece of advice would you give a new sales rep just starting out today? Today, new sales people have access to a ton of training, documented case studies, information on best sales practices, and role-playing exercises on account planning, objection handling, dealing ...

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