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Tag Archives: brand

Social Media Automation Rules No Brand Should Break

Social media automation software is used to automate or semi-automate the process of sharing posts and content on social media channels. Automation software also makes it possible to share on multiple social networks (Twitter, Facebook, LinkedIn) simultaneously. There are plenty of benefits to social media automation, including: Efficiency: Scheduling a ...

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Five Steps to Using Employee Advocacy to Drive Brand Engagement

Enterprises are investing 11% of revenues into marketing, according to Gartner’s 2017-2018 CMO Spend Survey; that’s down after three consecutive years of increases. With budgets in jeopardy, marketers must deliver a solid strategy, killer execution, and exponential results. Social media, the fastest-growing marketing channel—where influencers and brand advocates play a ...

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