Tag Archives: campaign

Facebook’s legal struggles continue. As we discussed yesterday, the company faces (and disputes) new allegations that it previously shared user data with smartphone device makers without consent. It was also sued today by Washington state for failing to comply with campaign finance laws. Google was also named in the complaint. ...

When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we will use data, or be able to deliver better than our competitors with whatever the latest thing might be. There is nothing wrong with that approach, as you ...

Crypto is eating the world. Cryptocurrency and blockchain based startups have exploded in visibility and are all the rage. Initial coin offerings (ICOs) funding for startups has exceeded the more traditional venture funding, has leveled the playing field and is an exciting opportunity for entrepreneurs. Now anyone, anywhere in the ...

It’s a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we’ve all thought at some point, so how hard can it really be? However, social media marketing is more difficult than the existence ...

Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do ...

The first question most advertisers must answer when planning any advertising campaign is, of course, what budget they can dedicate to their ads. AdWords is no exception to this rule, and managing your campaign budgets can seem like a full-time job at times. Especially after Google began allowing campaigns to ...

The hunt for higher conversion volume at a lower cost is the eternal struggle for everyone in digital marketing.  Like Sisyphus from Greek mythology, digital marketers are constantly fighting an uphill battle to increase conversions while lowering CPCs.  This challenge forces savvy digital marketers to look beyond the crowded auctions ...

I know how much time and effort you put into building your email subscriber list. But growing that list is only half the battle. Now that you have a way to contact these subscribers, you need to make sure your messages trigger a response. I’ve seen many companies having success ...

Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before webinars, reporting is usually named as one of the top two time sucks for marketers. To make matters worse, it’s particularly difficult and time-consuming to get ...

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