Crypto is eating the world. Cryptocurrency and blockchain based startups have exploded in visibility and are all the rage. Initial coin offerings (ICOs) funding for startups has exceeded the more traditional venture funding, has leveled the playing field and is an exciting opportunity for entrepreneurs. Now anyone, anywhere in the ...
Read More »10 Steps to Launch a Successful Social Media Marketing Campaign
It’s a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we’ve all thought at some point, so how hard can it really be? However, social media marketing is more difficult than the existence ...
Read More »DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do ...
Read More »Google’s New Campaign Total Budget vs. Daily Budget Setting: Which Should You Use?
The first question most advertisers must answer when planning any advertising campaign is, of course, what budget they can dedicate to their ads. AdWords is no exception to this rule, and managing your campaign budgets can seem like a full-time job at times. Especially after Google began allowing campaigns to ...
Read More »How To Setup A Campaign In Quora Ads
The hunt for higher conversion volume at a lower cost is the eternal struggle for everyone in digital marketing. Like Sisyphus from Greek mythology, digital marketers are constantly fighting an uphill battle to increase conversions while lowering CPCs. This challenge forces savvy digital marketers to look beyond the crowded auctions ...
Read More »How to Create an Actionable Drip Campaign
I know how much time and effort you put into building your email subscriber list. But growing that list is only half the battle. Now that you have a way to contact these subscribers, you need to make sure your messages trigger a response. I’ve seen many companies having success ...
Read More »Introducing New & Improved Success Reports for Cross-Platform Campaign Analysis
Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before webinars, reporting is usually named as one of the top two time sucks for marketers. To make matters worse, it’s particularly difficult and time-consuming to get ...
Read More »Search Engine Marketing: 12 Campaign Mistakes to Avoid
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Read More »Faster & smarter: Moving from manual to automated SEM campaign management
Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick Vallaeys recently wrote on ...
Read More »How To Setup An Apple Search Ads Campaign
September 20, 2017 Since launching in October 2016, Apple Search Ads has become a huge force in the app download world. Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads. In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and ...
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