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Tag Archives: campaigns

Launching Facebook Event Ad Campaigns

Have you ever had to create a PPC campaign to hype an event?  Facebook event campaigns allow you to drive event attendees by leveraging the social nature of the platform.  The highly focused audience targeting means that Facebook can be highly effective during the short life of an event campaign. ...

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3 Best Practices for Universal App Campaigns

November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting ...

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How to stop Google AdWords campaigns from failing

Disruptive Advertising recently outlined the main reasons that AdWords campaigns succeed or fail, based on an audit of more than 2000 AdWords accounts. They found the following causes of failure: Incomplete conversion tracking Poor conversion rates Ad spend inefficiency Wasted ad spend Looking at these reasons, it became clear to ...

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Tag Subscribers Who Open Your Emails – New in Campaigns!

Here’s the problem. Not every subscriber will open your message. You’ve written a compelling message, formatted it perfectly and crafted a high-converting email. You’ve loaded it into your automated campaign, and some leads and sales start rolling in. But this great email is limited by one thing – your subscribers ...

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