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Tag Archives: Creating

Creating Core Values in a Digital World

Creating and Implementing Core Values in a Digital World If you ask most people about the core values of the company that they currently work for, they either don’t know the core values. Or, if they do know them, they aren’t integrated succinctly into the company culture and aren’t taken ...

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Creating Compelling Sales Stories

According to research from International Data Corporation, 75% of CFOs and CIOs at global organizations say that they have trouble using data to make decisions. One reason for this challenge is that while data is readily available, it is often lacking context; this is where the skill of storytelling helps ...

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Creating a B2B and B2C overlap strategy

B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience. In some cases, businesses have a need to market to both consumers and businesses. For example, the PC/laptop industry makes a significant ...

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