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Tag Archives: Customers’

Getting Customers Who Never Leave

It’s all about creating a customer base that is addicted to your organization. Addiction isn’t a casual interest or a take-it-or-leave it attitude. When customers are addicted to a particular organization they are “all in” as long as they continue to receive the value that converted them to raving fans ...

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Customers — Easier To Reach, Harder To Influence

In the 2002 movie Minority Report, there was a scene that blew me away. Tom Cruise’s character John Anderton is pacing nervously through a shopping mall, and while he’s doing so personalized holographic advertisements are being thrown at him left, right and center. He is literally being offered services by ...

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