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Tag Archives: Data

Senators introduce privacy “bill of rights” to protect consumer data

Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of ...

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How To Use AdWords Geographic Data Reports

April 12, 2018 AdWords geographic reports provide performance data by location. You can use this data to optimize campaigns by identifying the best or worst performing states, create new bid modifiers for specific cities, or examine the performance of your current targets. All of this information is vital to identifying ...

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Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting dataMar 30, 2018 by Ginny Marvin The change signals a new phase for the social ...

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