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Tag Archives: Difference

The Hero Conf Difference

December 8, 2017 Of the 50+ search and social conferences you can choose from, we’re here to show you why Hero Conf is a can’t miss event for busy digital marketers like you. Want to find out more about the largest all-PPC conference in the industry? Read more now» Let’s ...

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The Keen Difference of Account Based Revenue Strategy

What is an account-based revenue strategy? Companies go to market different ways. For companies engaging in enterprise sales–big deals–they’ve had to reinvent themselves to get past the huge wall that buyers have put up. Account-based marketing has been around for some time, but as sales consultant and author of The ...

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The Crucial Difference of Sales and Marketing Alignment

November is Sales & Marketing Alignment month on SalesPOP! In this interview with Matt Heinz, prolific author and president and founder of Heinz Marketing, we explore the situation that exists in many companies: sales and marketing are in entirely different planes with different objectives. To truly achieve revenue objectives, a ...

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The Difference Between a CRM Lead and an Opportunity

[unable to retrieve full-text content] Many times we are asked: “What is the difference between a CRM lead and an opportunity?” It’s a valid question, and the answer is worth knowing. Here is a simple and easy explanation.   The post The Difference Between a CRM Lead and an Opportunity appeared first ...

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